What is it that actually makes a company, research environment or organization choose to establish itself in a particular place? It is rarely just about premises or geography. Just as important are access to talent, networks, collaboration and a shared direction for the future. In Flemingsberg, a number of stakeholders are working together through Etableringskontor Flemingsberg to strengthen the area’s attractiveness and create the best possible conditions for future establishments. Pernilla Boström tells us more about the work, the goals and what we took away from a study visit to Lund and Malmö.