Press Start: The Game Hub in Flemingsberg – Finally!

On April 24th, after just two months of hard work, it was finally time for the kick-off for the game cluster Press Start. The initiative is led by Drivhuset, in close collaboration with Flemingsberg Science Foundation and Södertörn University’s Innovation Station.

“Press Start’s vision is to become the hub for game development in Flemingsberg – a place where serious games are not just created, but developed to drive innovation forward. We’re building a cross-sector environment where creative industries, life science, and deep tech converge. By putting entrepreneurship at the center from day one, we’re shaping the future of the gaming industry – more innovative, dynamic, and sustainable.”
– Leslie Alfredsson, Drivhuset Stockholm, Cluster Developer for Press Start

Press Start is here for the aspiring hobby coder, the freshly graduated game developer, and anyone dreaming of a career in gaming. Press Start hosts regular meet-ups where you can test new games, get feedback on your own projects, and connect with key figures in the industry.

A huge step forward in our vision to become a center for game development. The future starts here!

Join Press Start here >

Johnny Högberg Summarizes 2025 – A Year of Growth and Collaboration in Flemingsberg

We are most effective and make the greatest impact when we engage our founders and leverage their size, organizations, and influence, and we still strongly believe in this. At the same time, the fact that we have grown as an organization has also made a difference. Today, we are exactly the kind of “two-pizza team” that Amazon founder Jeff Bezos highlights as the most effective. Among other things, we are now running two cluster initiatives and creating a level of engagement, buzz, and content that is noticeable in Flemingsberg and is actually helping to change the area.

Welcome to The Park Novum!

At The Park Novum, you’re met with spacious offices, creative spaces, and a sweeping view over a growing Flemingsberg. Here, entrepreneurs, innovators, and researchers can find a home that not only provides a modern workplace, but also the opportunity to grow together.

DreamHack 2025: When Visibility Becomes a Strategic Asset for Early-Stage Game Studios

DreamHack Stockholm is not just a festival. It is one of the few occasions in Sweden where audiences, creators, and the industry move within the same space at the same time. In 2025, DreamHack set a new attendance record with over 60,000 visitors at Stockholmsmässan in Älvsjö, with attendees coming from 70 countries. This year, Press Start Game Hub, the game initiative based in Flemingsberg, took part.

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