Stockholm region’s only GameTech hub is being built in Flemingsberg

In September this year, Press Start took the next step in developing the Stockholm region’s GameTech ecosystem. Since then, the community has continued to grow, more studios have joined, and work on the next major initiative has gained momentum. So, what has happened so far, and what comes next?

Press Start is run by Stiftelsen Flemingsberg Science and Södertörn University, with the aim of strengthening the growth and establishment of GameTech companies in the Stockholm region. The ambition is to create a connected journey for game developers, from the first idea to building a company and reaching the market.

“We are often asked how we have managed to grow so quickly. I believe it comes down to three things: a clear need for a hub for gamepreneurs, an open ecosystem that brings together the entire Stockholm region, and a strong go-to-market mindset. We don’t just want to help people create great games, but also give them the conditions they need to build successful companies and reach the market.”
Leslie Alfredsson, Head of Press Start

A growing community

A lot has happened since the project began. Today, Press Start has around 800 members and 25 studios, and two PlayTests held this autumn have brought together around 400 participants. Through PlayTests, community events and coaching, game developers have the opportunity to test their ideas, connect with others in the industry and take the next step.

At the same time, Press Start brings together an academic group with representatives from KTH Royal Institute of Technology, Södertörn University, Stockholm University, The Game Assembly and Futuregames. The group strengthens the connection between academia, game development education and the industry, creating new opportunities for collaboration.

The next step: from game developer to gamepreneur

Press Start is now building the next part of its offering. Game developers can join the ecosystem at an early stage through the community, PlayTests and coaching, before moving on to Bootcamp, where the focus is on developing both their game and their studio, with a strong emphasis on business development.

The next stage is Press Start:GO, the accelerator launching in spring 2027. Here, the focus is on go-to-market, traction and preparing studios to meet publishers, investors and the wider market.

Together, these stages create a clear journey: from testing an early idea, to developing the game and building a studio, and ultimately taking the step into the market.

“Our vision is to build a Game District in Flemingsberg, where game studios, startups, companies and organisations can establish themselves and grow together. And we are aiming high. We don’t just want to put Flemingsberg on Sweden’s GameTech map, but to make it one of Europe’s, and eventually the world’s, most relevant GameTech ecosystems.”
Leslie Alfredsson, Head of Press Start

With a growing community, closer collaboration with academia and increasingly structured support from idea to market, Press Start continues to build the Stockholm region’s GameTech hub in Flemingsberg.

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