Irma Alert and The Digital Immune System: Winners of the Flemingsberg Science Award STARTUP 2024

Sweden’s children and youth are not doing well. Mental health issues, increasing neuropsychiatric disorders, and sociocultural confusion, partly caused by social media, are on the rise. As a result, the level of knowledge among young people is declining, with reading comprehension and mathematics being particularly problematic areas. Irma Alert, the winner of the Flemingsberg Science Award, wants to change this. 

“I am developing a digital environment aimed at taking better care of Sweden’s youth and which can be seen as a contrast to the social environments that to some extent create pressure on young people today. There, they will be able to get help, primarily through nudging and self-help methods, to feel better and thus perform better. It is a way to future-proof Sweden.” – Irma Alert, founder of The Digital Immune System.

“It’s a fact that psychological problems in children have doubled since 1980. Today’s society is hopelessly behind on monitoring and understanding the youth, years behind, and this needs to be changed. A backpack full of basic existing therapeutical methods combined with innovative features can be the gamechanger that the society needs. An experienced founder and an advisory board with broad competence can make this challenging idea fly!” – Johnny Högberg, CEO Flemingsberg Science Foundation.

See the full interview with Irma Alert.

Academic Alliance to Shape the Future of Game Development in Flemingsberg

The game initiative Press Start Game Hub in Flemingsberg has now taken a major step forward in developing a sustainable game development ecosystem by launching its first academic collaboration group: Press Start Academic Group. The first meeting was held in June 2025 and brought together researchers and key figures from some of Sweden’s most prominent game development programs.

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