DreamHack 2025: When Visibility Becomes a Strategic Asset for Early-Stage Game Studios
DreamHack Stockholm is not just a festival. It is one of the few occasions in Sweden where audiences, creators, and the industry move within the same space at the same time. In 2025, DreamHack set a new attendance record with over 60,000 visitors at Stockholmsmässan in Älvsjö, with attendees coming from 70 countries. This year, Press Start Game Hub, the game initiative based in Flemingsberg, took part.